The good news for Imus could be bad news for KABC morning man
Doug McIntyre. KABC is also owned by Citadel.
We remember that Citadel went to the mat with KABC to bounce Marc Germain, formerly known as Mr. KABC, in order to air a two hour syndicated program from WABC hosted by right wing nutjob Mark Levin (I'm a hardcore Republican and even I don't find two hours of yelling at liberals or bashing Bill Clinton entertaining). As a domino effect this also led to the departure of Kevin James from KABC in order to air a syndicated and ill-fitting late night program by longtime morning man Peter Tilden.
Obviously Imus is a far bigger name than Levin and with a tens of millions of dollars on the line potentially, you've got to believe its only a matter of time before Citadel tells Doug McIntyre they're giving Imus his slot and if he wants he can have Al Rantel's 45 minute slot at 11:00 a.m. (maybe).
McIntyre - though hosting an intelligent, substantive and popular morning show - has never been able to break past the ratings behemoth that KFI's Bill Handel is. Handel has a years ahead jump on McIntyre on the slot and the benefit of a far more powerful signal that reaches most of Southern California as opposed to KABC's weaker signal that is concentrated on LA and most of Orange County. Though KABC's listeners skew higher demographically than KFI and gets them high end sponsors, Citadel still may find it more economically practical to air syndicated programming.
Companies like Citadel are turning to offering syndicated program on their local outlets as its more cost effective and can earn more profits. Nothing wrong with that and no we don't need a government solution for it.
What we can do is change the channel - and let KABC know that if McIntyre is let go, its hasta la vista baby. It probably won't work but they at least need to hear from us.
Labels: don imus, doug mcintyre, franklin avenue, kabc, matt drudge