Dodgers Brand Slammed

By Daniel Guss

@TheGussReport on Twitter - The Azul is singing the blues these days as it discovers capitalism isn't always a home run.

Dodger Stadium - Photo: California by Choice

Until a few weeks ago, few institutions in Southern California had a stronger brand than the Los Angeles Dodgers, except perhaps the late legend himself, Vin Scully.

But make no mistake, this emotional embrace of the boys in blue is pure one-sided capitalism.  If the Dodgers could get you to buy oxygen, they would.

San Francisco pitcher Juan Marichal (27) swings a bat at Dodgers catcher John Roseboro as Dodgers pitcher Sandy Koufax, right, tries to break it up on Aug. 22, 1965. (Robert H. Houston / Associated Press)

Yet its brand recently took it on the cabeza like John Roseboro took it from Juan Marichal in '65.

I explain in my latest free column on DanielGuss.Substack.com.