Lucky Is Back!

An old friend is back in Southern California shaking up the local supermarket landscape somewhat. Over the years, a number of supermarket mergers have seen the loss of familiar nameplates. Now yet another merger is leading to the return of a popular retailer.

Sometime back, the Alberston's chain acquired the popular discount chain, Lucky. Albertsons sold some locations and converted the remainder to the Albertsons brand. Now, some stores are being rebranded as Lucky.

This resurrection is due to Albertsons acquisition by the Supervalu chain and their desire to head off a challenge by another chain to use the Lucky trademark. Albertsons' new brand strategy is to upscale their stores in desirable markets and re-introduce the Lucky name and outlet supermarket concept in middle and lower income neighborhoods.

Now, will they bring back Stephanie Edwards for their commercials?