Mayor Sam has received a copy of the CD 14 Survey Analysis (ie, push poll) conducted by Fairbanks, Maslin, Maulin, Metz & Associates. This poll was cited early on by Team Huizar, as showing the six-year councilperson having a commanding advantage over his challenger Rudy Martinez.
But as the details within the analysis note, the re-election of Councilman Huizar is not a sure thing. Key points in the analysis include,
* Only 25% of voters survey say they will "definitely" vote for Councilman Huizar. (page 1)
* "This election must be a choice between the two candidates and not a referendum on the incumbent". (page 2)
* Looking at Eagle Rock and Glassell Park, we can see some likelihood of Huizar losing in both areas and the possibility of more narrow margins in El Sereno and Highland Park. (page 7)
* 71% of voters said that Huizar's vote against "making DWP bureaucrats more accountable to the public" was a convincing reason to vote against him. (page 5)
* The impact of the negative messages nullifies all of Martinez vote gains. (page 7)
Reading through the analysis and comparing the survey questions with the later attacks by Team Huizar on Rudy Martinez, one can easily see that "going negative" was an essential part of Team Huizar's plan to blunt the challenge of Martinez.
Other CD 14 Campaign News:
Read the rest of the report after the jump.
Scott Johnson in CD 14
Labels: "COUNCILMAN LAST SEEN AS JOSE HUIZAR", Outtakes from CD 14, Rudy Martinez