"How To Drive Away Business and Tourism In The City of Los Angeles" -- by Eric Garcetti
ZUMA DOGG'S STRATEGY (STREET) CORNER
(Inspired by Ries, Trout, Deming, Elliott, A. Robbins, Fleishman-Hillard, Skelton)
Way to create national and international goodwill for the City of Los Angeles, with your "business and tourism kryptonite" memo regarding LAX hotels. LA Daily News ran the brilliant PR strategy, from the Rhodes Scholar, on the front page of their very excellent newspaper, that is much better than the LA Times.
Apparantley, the "King of Campaign Contributions" and the brains behind so many shady-unconstitutional ordinances that ZD's head is about to explode after a year's worth of agenda items -- feels that it IS in the City's best interest to circulate a memo (now seen internationally), urging people to boycott LAX hotels; and instead, "book at locations in the city away from the LAX area."
One problem, Garshady: People who are staying at LAX are staying there because they want to be close to the airport. Maybe they don't want to travel through way too much traffic, to get the the overly expensive Downtown. So if you suggest that to an organization whose Convention business you are trying so desparatley to attract, to move the travelling circus downtown...we'll now you've just driven the cost up and they cross L.A. off the list.
HEY ERIC, HOW ABOUT THIS...ZUMA DOGG SAYS WHY NOT JUST PUT UP GIANT BILLBOARDS RIGHT ON CENTURY BLVD SAYING, "Just Have It In Vegas!" That could be the City's new marketing campaign, City Council..."Just Have It In Vegas."
AND, how about THIS billboard along the 405 and 10 freeway, for people all the people who took Eric up on the memo and moved it Downtown, and are now stuck in gridlock traffic: "Next time, have it in Vegas...Only a ten minute drive from the airport and much more fun." (copyright 2007 Zuma Dogg All Rights Reserved)
FROM DAILY NEWS: "In my 32 years of Chamber of Commerce experience, it is unprecedented for an elected official to communicate with out-of-town visitors discouraging their patronage of a local business," said Gary Toebben, president of the Los Angeles Area Chamber of Commerce and a vocal opponent of the living wage ordinance.
"A letter like this sends the wrong message about Los Angeles and to Los Angeles businesses that are trying to attract customers to this region."
Michael Collins of L.A. Inc., the agency responsible for luring conventions to the city, said he worries that the letter could discourage some people from visiting the city.
Matt Szabo, a spokesman for Mayor Antonio Villaraigosa, said the mayor had not seen the letter and was unavailable for comment Thursday. [ERIC, that means the Mayor is gonna blast yo' azz, if he ever gets back to Los Angeles!]
"This is a labor dispute, and the government should not be sending out letters like this," Englander said. "The last time I looked, the convention and tourism business brings in a lot of money to the city. I don't see how it is responsible for a city official to get involved like this."
ENTIRE DAILY NEWS ARTICLE: How To Drive Away Buisness And Tourism -- by Eric Garcetti And thanks to Daily News for printing ZD's insightful comments on LAUSD reform, because Daily News knows, any SERIOUS discussion about "fixing' the schools MUST includes ZD's Deming-based philosophy. Thanks!