I'll take that one better. The DWP should have instead made arrangements with about 3 - 4 chain stores in Los Angeles that sell the bulbs, who in exchange for free advertising would give the DWP the bulbs at a significant discount. Then, the DWP would place a coupon for the bulbs in bills and consumers could redeem those coupons for bulbs at a local store, hence the DWP would only be charged for the bulbs picked up.
Now not only will the DWP spend an enormous sum to distribute the bulbs, as well many will get lost, stolen, damaged or otherwise not used when DWP workers leave them on doorsteps.
I could have given them that idea for free.