** Mayor Sam Exclusive: The Authenic John Shallman "Exit Memo" to losing District Attorney Candidate Carmen Trutanich

The Purported John Shallman "Exit Memo" to failed District Attorney Candidate and current City Attorney Carmen Trutanich. ** Afternoon Update: The "Exit Memo" has been authenticated by a source close to the Trutanich Campaign.

 The campaign retrospective of former Trutanich Campaign Consultant, turned Lawsuit Defendant John Shallman.

** Blogger's notes: In a Mayor Sam Exclusive, we have obtain the purported "exit memo" from Political Consultant John Shallman to former client and failed District Attorney Candidate Carmen Trutanich. Some off the highlights of the memo include Shallman taking the blame for the "infamous pledge campaign gimmick", noting the waste of the "Youtube Video Hits Buy", taking Trutanich to task for "not raising more money" and advising his former client "not to seek reelection as City Attorney" (making way for another Shallman client Assemblyman Mike Feuer).

We shared this document with two persons familiar with consulting campaigns. The first person was troubled with the ethical implications/consulting malpractice issues, pertaining to a consultant advising a client not to run for reelection, thus making way for the consultant's "other client" to benefit. The second person equated the supposed substance/conclusions of this memo, to a "Santa Monica College Poli Sci 101 Report that merit only a "C-" grade for content".

This blogger also made contact with a "close associate" of a former Shallman-consulted candidate who stated this upon reviewing the purported "exit memo".

It is typical Shallman to never accept blame for anything. And, this exit letter reeks of that.
In every race Shallman loses he mentions that he didn't have enough money without mentioning that he squanders a good chunk of the money he does have by charging ridiculous rates, overcharging for mailers, receiving kickbacks from his friends in the business and making up and creating charges without the approval of the candidate.
What it all boils down to is that Shallman lost a HUGE lead yet again.
It is extremely hypocritical for him to characterize Nuch's campaign strategies(i.e. "can't do job as city attorney" and "the pledge") as weaknesses when it was probably Shallman who came up with them.
If the polling is useless, as Shallman states, it would be interesting to find out if he used John Fairbanks as a pollster(as he usually does). And, it would be equally interesting to find out how many polls Fairbanks conducted and how much money he raked up before Shallman considered the polls "useless".
Lastly,... and this is a BIG one. How big of a conflict of interest is it to talk one client out of seeking re-election in hopes of avoiding facing another client(Feuer)?

In the course of seeking to verify the authenticity of the "exit memo", we contacted Attorney Steven Lowe, who is Trutanich's lawyer in his lawsuit against Shallman, he stated that he could not verify to the veracity of the document. In addition, we contacted and spoke to Trutanich's Media Director John Schwada, who stated that he would get back to us, but has not as of post time We also invite John Shallman to comment on his "purported exit memo"----Scott Johnson

** Evening Update: City Attorney Carmen Trutanich Media Spokeperson John Schwada contacted Mayor Sam.

I will not comment on the authenticity of the attached document.

Will the disclosure of this "purported exit memo", help Trutanich in his lawsuit against John Shallman? 

 Will the purported facts in this "exit memo" reinforce the perception by some that Shallman committed "consulting malpractice", during the course of his employment as the lead consultant for the failed Trutanich Campaign to replace DA Steve Cooley?

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 The memo continues after the jump ** Document has been properly collated in the correct page order (9 P.M.)

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Your thoughts ..............
Scott Johnson in CD 14