On the frequent complaint that average stakeholders in a community are not made aware of city decisions and/or actions taken by local neighborhood councils:
Many community "leaders" think outreach is pasting a flyer at Vons or putting something up on Facebook. They don't understand the way people get information and how ineffective these passive methods of communication can be - as well as in a multi-cultural community where different cultures receive information differently. The City provides an albeit meager but still somewhat decent budget for outreach to Neighborhood Councils. The NCs could spend this money more wisely on means to get the word out - however they scrimp on the outreach and spend the bulk of their money on "projects" and donations to community causes while, well meaning, are not really appropriate nor effective outreach efforts.
Labels: communication, mayorsam nuggets, neighborhood councils, outreach