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Monday, April 24, 2006

Baaaaaaaaaa-d Advertising

By Jennifer Solis

My best prediction for this summer travel will be an increase in roadside advertising featuring sheep and other animals wearing jackets with company logos. This “sheepvertisement” started in the Netherlands, and is spreading to the British Isles.

How long will the idea take to reach California, and specifically northern Los Angeles county?

Of course, PETA and the other “cruelty to animals” will object. The ACLU may even file a lawsuit or two, but on which side? Freedom of speech?

We see humans standing on street corners either wearing “sandwich” signs, or spinning those ridiculous cardboard arrows touting the newest apartment complex. I’ll bet a sign on a large animal would attract at least as much, or more attention – and the required benefits and wage taxes are bound to be less.

The hotel chain in the Netherlands which pioneered the sheepvertising says it has increased business this year by more than 15-percent. The only known opposition has come from the mayor of Skarstelan, who claims it violates restrictions on roadside advertising. He threatened to fine the company one euro per day per sheep.

Hotels.nl director Michael Nagel says he’ll pay the fine, if forced to – it’s still worth it. And besides, Nagel claims, the scheme benefits the local farmers with extra income. The blankets help keep the lambs warmer in winter months, and keep most of the fleece clean, which makes it more valuable. It also keeps the meat on a meat lamb in better shape.

Actually, the sheep aren’t doing anything different than we humans, wearing company logos on our clothes – buying a “_____” sweatshirt in order to promote sweatshops in Indonesia. And there is that immutable axiom of advertising: “When the going gets weird, the weird turn pro.”

Next, we’ll probably see black leather model blankets, with zippers and metal studs, to scare the wolves. The farmer can retire his dog.


Anonymous Anonymous said:

You're losing your touch fat-man.

WHO GIVES A CRAP about this?!?

April 24, 2006 8:30 AM  

Anonymous Anonymous said:

Solis ... you are a jingoistic idiot!

April 24, 2006 9:22 AM  

Anonymous Anonymous said:

I thought this blog was about L.A. politics.

April 24, 2006 9:56 AM  

Anonymous Anonymous said:

Yeah, Yeah, Yeah whatever. Jennifer, stick to getting a college education.

April 24, 2006 10:07 AM  

Blogger Archie Bunker said:

Well, who gives a shit about advertising on Sheep. Hell as long as it doesn't harm the animal, I'm ok with that.

Damn, Meathead Vegans and Animal lovers. They'd bitch about anything.

April 24, 2006 12:27 PM  

Anonymous Anonymous said:

MEN!!! You can tell none of them have any brains otherwise they would post more intelligently. Jennifer is a smart woman and has opinions that many of us agree with. Quit attacking her.

April 24, 2006 12:45 PM  

Anonymous Anonymous said:


You provide no evidence that PETA, the ACLU or any other organization is opposing this, but you cite it as obvious.

Also, find me an example of the ACLU taking on a case that simply involves "rights of animals." I'd like to see it.

April 24, 2006 1:33 PM  

Anonymous Anonymous said:


Hey cupcake, why don't you run on home fix my dinner, serve it to me and then give me a lapdance for dessert.

April 24, 2006 1:51 PM  

Anonymous Anonymous said:


April 24, 2006 1:53 PM  

Blogger Mayor Sam said:

Jennifer didn't mention it, but our old parking challenged friend Janice Hahn herself has goats clearing brush in her district. Maybe this might be a way to pay for that.

But she's right, you know the ACLU or PETA or one of those other groups would bitch.

April 24, 2006 3:24 PM  

Anonymous Anonymous said:

Have any of your enemies actually come out against this, or are you dumping on the ACLU and PETA just for kicks? It's a reflex with some Republicans, I know.

April 24, 2006 4:55 PM  

Blogger dgarzila said:

That's a great idea mayor sam.

A great idea. How much would it cost per ad?

April 24, 2006 7:05 PM  

Anonymous Anonymous said:

OK, Jennifer is a frickin' idiot. You all don't know L.A. politics. Where the fuck is 4th Floor when you need em'?

Damn Mayor Sam is so fucken weak.

April 24, 2006 7:14 PM  

Blogger Jennifer Solis said:

Gosh, there isn't much of a sense of humor on this site. I was hoping that at least one of you would see the predictability of this promotion here in the Southland. I try to write to entertain, as much as inform.

April 24, 2006 7:15 PM  

Anonymous Anonymous said:

Jennifer Solis

Try National Enquirere
They live for this crap

April 24, 2006 7:21 PM  

Blogger Mayor Sam said:

Garzilla -

It would depend on how often the goat relieved himself. That's one measure of cost per click!

April 24, 2006 8:31 PM  

Anonymous Anonymous said:

Personally, I would have gone with "Baaaaaaadvertising."

April 24, 2006 11:43 PM  

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